mompreneur

MOB Conference Speaker and Dressing in Defense

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This week's podcast was all about my speaking engagement at the MOB NW conference for the first quarter of 2018. It was so fantastic. The setting was a large bed and breakfast on a vineyard (what?!) and the attendees were even more beautiful than the scenery. All 100+ women in attendence were mother's with businesses, there to up level their mindset, strategy, and business while getting support from other mom bosses. Cause who knows better the challenges of raising a business and babies better than another mom boss, right?

My colorful and authentic speak got down to the heart of how I believe we should be dressing: like ourselves, but 5-years from now and very successful. However that version of yourself dresses, ladies, that's how you should be dressing now. Like, now! Go! ;)

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I also spoke about dressing in defense in my podcast this week, which is when someone deliberately dresses in a way that deters others from seeing them or getting close to them. Some gals don't realize they are doing this and are more likely to be the sort to try to disappear. If you dress in an extreme (everything from scary goth to ultra femme glam) it better be with intention, an understanding of why you choose to do this, and a full understanding of the ramifications of who you could be turning away from your light.

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If you find that you could be dressing in defense the first step is to outline the pros and cons of this action. Why do you think you do it? Are you a disappearing dresser or one who is actively keeping people at a distance? What have you gained from dressing like this? What have you lost out on because of this. Which side of the list out ways the other?

I truly believe we all have something to bring to whatever table we want to sit at, but dressing in defense can keep us in the shadows. Step out, lady!

Photos by the talented Jessie Photo Doula!

The 5-Year Success Rule and Announcements

I speak about this in my e-course (available here), but I think it's such a powerful tool in explaining how style and dressing with intent can change your life that I really wanted to share it with my listeners and readers. It's kind of an idea tailored to women who own businesses, but really any women can take this idea and run with it!

5-Year Success Rule

First, you have to know how important your branding is and how important your own image is to your branding. First impressions, both in-person and online, are almost instantaneous. This means we don’t have the time to explain our background, experience, education, etc. The only tool we can use in that instant is our visual representation. Sure, what you are wearing helps, but confidence is number one. It doesn’t mean looking like every other successful gal out there, you don’t want their customers...you want yours!

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That’s just a long winded way of encouraging you to shine your light! Because your customers are out their looking for it. So, how do you achieve this? You start by thinking about your top three business goals for the next 5-years. Now close your eyes and think about the woman who achieved those goals. What does she look like when she enters a room? How does she hold herself? What does she expect from the people around her?

Now what is she wearing? Because that’s what you should be wearing NOW.

When you see that confident woman in the mirror it propels you forward and assures your clients you aren’t desperate for their business and they’d be lucky to work with someone who has it so together. What is a quick way to look put-together you ask? Well, I have a formula for that in my E-Course. ;)

Announcements

1) I'll be a speaker at the MOB Conference on Feb 11, 2018. Mom business owners in the Portland/Vancouver area should visit www.themobnation.com for tickets.

2) I'll be a speaker at the Vancouver Women's Show on March 11, 2018. I'll be speaking in the morning and afternoon with a booth open between 10am-6pm. Come visit!

3) I've been named the 2018 Style Maven for Women with Moxie Portland! How freaking fun is that! I'll be choosing the themes of the mixers held every of month and helping with other various style related tasks. 

4) I'll be hosting Vintage Fashion Fridays live on Curiosities Vintage Mall Facebook page every Friday at 2pm PT, showing new fun ways to style vintage goodies. Follow Curiosities for reminders! 

Phew! All caught up! ;)